Google Ads Case Study – Amazon PPC Service Provider (USA Market)

Client Overview

Industry: Amazon PPC Management Services

Target Market: E-commerce brand owners in the USA (6–7 figure sellers)

Goal: Generate high-quality leads and booked meetings for PPC management services

The client helps e-commerce brands scale their Amazon stores through data-driven PPC campaigns and listing optimization. They wanted to attract serious brand owners looking for expert help managing their ad spend efficiently.

Challenges

When the project started, there were several significant challenges:

  • Completely new ad account with no conversion history or data.

  • Newly developed landing page, requiring guidance on structure and content.

  • Highly competitive B2B niche, with limited keyword search volume and high CPC.

  • No existing brand awareness or online visibility.

  • Limited monthly budget, restricting testing flexibility.

  • Ad disapproval issues, as Google initially flagged ads for “unacceptable business practices.”

These factors required a lean yet intelligent approach to build the account foundation, establish credibility, and attract qualified leads efficiently.

Strategy

  1. Landing Page Development

    • Assisted the client in building a conversion-focused landing page with a clear value proposition, trust elements, and a strong call-to-action.

    • Optimized the layout for clarity and lead capture, ensuring fast load time and strong mobile experience.

  2. Offer Creation

    • Designed a high-value offer to stand out in a competitive space:
      → “Get a Free Amazon PPC Audit (worth $500)”

    • This helped attract serious prospects while pre-qualifying those genuinely interested in improving their PPC performance.

  3. Campaign Setup

    • Launched with a high-intent Search campaign, targeting keywords like:

      • “Amazon PPC agency”

      • “Amazon advertising management”

      • “Hire Amazon PPC expert”

    • As the search volume for these terms was limited, I later introduced a Demand Gen campaign to expand reach and build awareness among relevant audiences.

  4. Ad Disapproval Resolution

    • Midway through the campaign, Google paused the ads citing “unacceptable business practices.”

    • Conducted a detailed review, updated ad copy and website content for compliance, and successfully got the account reinstated within 48 hours. Read Case Study

  5. Continuous Optimization

    • Regularly reviewed search terms, paused irrelevant clicks, and optimized bids to focus on high-converting traffic.

    • Refined audience segments in the Demand Gen campaign to improve engagement and conversion rates.

Results (After Two Months)

  • Consistent flow of qualified B2B leads from both Search and Demand Gen campaigns.

  • High-intent leads converted into discovery calls with e-commerce brands.

  • Successfully established campaign foundation for long-term scalability.

  • Reduced lead cost through continuous optimization and offer testing.

  • Resolved ad compliance issues ensuring uninterrupted campaign delivery.

Key Takeaways

  • A strong, irresistible offer (like a free PPC audit) is crucial when entering a competitive B2B market.

  • Building a conversion-focused landing page is as important as running good ads.

  • Combining Search and Demand Gen helps balance high-intent traffic with broader visibility.

  • Ad compliance management is an essential skill when operating in sensitive B2B niches.

  • Even with a limited budget and no brand presence, strategic setup and consistent optimization can attract high-quality, high-ticket leads.