Case Study

Digital Transformation for Pakistan’s No.1 Lubricant Brand – Servo Motor Oil

Background

Servo Motor Oil (servomotoroil.com) is one of Pakistan’s most recognized lubricant and auto parts brands. With decades of presence in the market, the company has built its reputation through quality products and a strong nationwide distribution network. Traditionally, their focus has always been on offline marketing channels—print, TV, and dealer-based promotion.

While Servo was well-established in the physical market, their digital presence was limited to occasional posts on social media, usually around events or special occasions. There was no structured digital marketing strategy, no performance tracking, and no dedicated team to handle online brand growth.

Challenges

When I started working with Servo at the beginning of 2025, we identified the following challenges:

  • Mindset barrier: The industry itself is heavily traditional, and management wasn’t fully convinced about the potential of digital marketing.

  • Content gap: The brand did not have an in-house content team, making it difficult to consistently produce engaging videos, graphics, or ad creatives.

  • Digital competition: Competitors were slowly moving into digital, creating an opportunity for Servo but also adding pressure to act quickly.

  • Lack of performance history: With no previous structured campaigns, there was no benchmark for digital ROI.

Strategy & Execution

To bridge these gaps, I developed a comprehensive A to Z digital marketing plan and executed it with my team. The focus was not just to create visibility, but to generate measurable results.

Key steps included:

  • Deep Market & Competitor Analysis: Identified digital opportunities in the lubricants and auto parts niche that competitors were missing.

  • Content Creation:

    • Designed branded graphics.

    • Produced engaging videos showcasing products and brand values.

    • Maintained consistent posting across platforms to build recall.

  • Paid Advertising:

    • Ran targeted campaigns on Google Ads and Meta Ads.

    • Optimized campaigns for both reach (awareness) and engagement (conversions & leads).

  • Team Leadership: Coordinated with designers, video editors, and content writers to execute campaigns smoothly.

Performance Tracking & Optimization: Regularly monitored insights, adjusted campaigns, and shared transparent reports with the client.

Results

The results speak for themselves. Within a few months of consistent digital efforts, Servo Motor Oil witnessed a massive surge in engagement and visibility.

Facebook Performance (Jan – Sep 2025):

  • 17,540 total interactions (+949.7% vs. previous 90 days)

    • 15,245 reactions

    • 823 comments

    • 1,472 shares

  • Consistent growth spikes, with viral reach in certain campaigns.

Video Growth:

  • 1,546,284 total views (+2,843% vs. previous 60 days)

  • 172,296 3-second views (+15,174%)

  • 4,394 1-minute views (+36,517%)

These results highlight how a brand with little to no digital presence can grow exponentially when the right strategy is executed.

Impact

This case study proves two key things:

  1. Digital marketing is not optional anymore, even for industries that are traditionally offline.

  2. With the right strategy, execution, and leadership, even an established legacy brand can achieve digital growth in just a few months.

Servo Motor Oil now has a solid digital foundation, and we continue to scale campaigns to reach more customers, build stronger brand recall, and open new revenue opportunities online.

My Role

From strategy to execution, I provided end-to-end digital marketing services:

  • Research & planning

  • Content creation (graphics, videos, captions)

  • Paid advertising (Google & Meta)

  • Team management

  • Reporting & optimization

This project demonstrates my ability to take a brand from a traditional mindset to measurable digital success, while managing every aspect of digital marketing.