Case Study: Improving ROAS E-commerce Store

Client: IT-Hardware
Website: NDA
Industry: IT Hardware & Electronics (E-commerce)
Markets: Global
Goal: Sales & ROAS
Tracking: Purchases only

The Problem

Client sells high-value IT hardware in a very competitive market.

Before optimization:

  • CPCs were high

  • Conversions were low

  • Google Shopping was underperforming

  • Product feed was not optimized

  • Trust issues were affecting purchase decisions

What I Did

Account Cleanup

  • Reviewed keywords, products, and spend

  • Cut budget from low-converting queries and SKUs

Merchant Center & Feed Fix

  • Rewrote product titles with buying-intent keywords

  • Improved descriptions and categorization

  • Limited spend on poor-performing products

Campaign Restructure

  • Focused on products that actually sold

  • Reduced broad traffic

  • Cleaned search terms regularly

Bidding & ROAS Control

  • Moved to ROAS-focused bidding

  • Shifted budget to profitable campaigns only

Results 

  • 105K impressions

  • 1.05K clicks

  • 91+ purchases

  • Spend: ~kr1.06K

  • Cost per purchase: ~kr11.61

  • Conversion trend improved steadily

Key Takeaway

This account improved by:

  • Fixing the product feed

  • Controlling CPCs

  • Focusing only on high-intent traffic

Less waste. Better ROAS.