ACCESS LAW GROUP
Rebuilding a Google Ads Account for Better Lead Quality & Higher Conversions
INDUSTRY
Legal services
(Australia)
SERVICE
Google ads
Management
Duration
4 Months
Engagement
Cilent Overview
The client was already running Google Ads, but the account structure lacked proper organization, resulting in inconsistent campaign performance and inefficient budget allocation.
Access
Poor Conversion Tracking
Many Conversation were low-quality phone calls instead of qualified leads.
Broad Match Keywords
Ads were showing for irrelevant searches and wasting budget.
Budget Distribution
Budget was divided across oo many campaigns with no clear focus.
Low Quality Display Traffic
Display and Discovery campaigns consumed budget with poor results.
Account Audit
Campaign Restructuring
Keyword Research
Negative and Keywords
Budget Reallocation
Smart Bidding Optimization
Geo targeting
Weekly optimization
Account Audit
Complete analysis of the exiisting account structure and performance.
Campaign Restructuring
Reorganized campaigns to improve targeting and budget efficiency.
Keyword Optimization
Focused on high-intent keywords while removing irrelevant search traffic.
Budget Optimization
Reallocated budget toward high-performing campaigns to maximize ROI.
Performance Monitoring
Weekly monitoring and continuous optimization to improve campaign performance and results.
106%
Conversion Growth
vs.prior period (35)
72
Tootal Conversion
vs.prior period (35)
12%
Lower cost / Conversion
vs.prior period (A$116)
917
Qualified clicks
vs.prior period (10,20)